“The 7 Year Curse” Exploring Why Most Music Groups Tend to Disband 7 Years From Their Debut

Written by: Loy Min Yen (24-I3), Jessica Jolie (24-I3)

Designed by: Jessica Jolie (24-I3)

Seven years seem like centuries to some, while to others, they pass in the blink of an eye. The ‘seven year curse’ is a term often used to describe a challenging period or a significant change that occurs roughly every seven years. For example, in marriage, the ‘7-year itch’ is when there is a decline in satisfaction or an increase in temptation to stray around the seventh year of marriage. In the realm of cultural and spiritual beliefs, the number seven is associated with cycles of change and renewal. The seven year curse also holds significant meaning in the world of Korean music, which we will be exploring in this article. But is this curse a myth, or is there a practical explanation behind it?

The origins of the curse

As dark and mysterious as the curse may seem, the origin of this curse stems from the standard length of idol contracts. Historically, most K-pop idols sign contracts that typically last seven years. These contracts encompass their arduous training period, their much-anticipated debut, and their formative active years within the industry. As these contracts near their conclusion, the groups and their members are confronted with a critical juncture, necessitating difficult decisions regarding contract renewal, potential shifts in artistic direction, or even the prospect of disbandment. This pivotal moment, laden with uncertainty and the weight of their careers, often gives rise to the perception of a curse. 

Who has fallen prey to the curse?

Since the beginning (1st generation K-pop) to the current new generation (5th generation K-pop), the number of groups who have succumbed to this so-called curse is countless. A few notable examples include:

2NE1

Debuting in 2009 under YG Entertainment, 2NE1 became one of the most iconic girl groups in K-pop history. The four girls left an indelible mark on K-pop history, both for their groundbreaking music and their bold, trailblazing image. The group quickly gained fame for their powerful performances, eclectic style, and fierce, independent personas, which stood in contrast to the more polished and conventional images of K-pop idols at that time. Their hits not only topped the charts but also redefined what K-pop could sound like. In a way, they paved the way for the K-pop idols we know today. However, in 2016, seven years after their debut, they disbanded, much to the dismay of their fans.

GFriend

A six member girl group debuted under Source Music in 2015. Unlike many other K-pop groups, GFriend's music had a distinctive characteristic to it which successfully garnered a loyal fanbase. Tracks like "Me Gustas Tu," "Rough," and "Navillera" became anthems, showcasing their profound ability to blend nostalgic and contemporary elements seamlessly. Known for their sharp and synchronised dance routines, GFriend raised the bar for performance standards in K-pop, never failing to leave their viewers in awe. Their choreography is often complex and physically demanding, earning them respect and admiration within the industry. GFriend's short yet impactful career ended in 2021, when the group finally disbanded.

SISTAR

SISTAR has left an enduring impact on K-pop history through their vibrant music, bold concepts, and charismatic performances. Debuting in 2010 under Starship Entertainment, the group swiftly gained recognition and became one of the leading girl groups in the industry. With their catchy and upbeat songs that are known for their addictive hooks and energetic beats, it is no surprise that they were able to dominate the K-Pop scene with their distinct musical style. Embracing a confident image and themes of femininity and empowerment, SISTAR diverged from prevailing norms of purity among girl groups, establishing a distinct identity. Despite disbanding in 2017, SISTAR's legacy endures robustly, celebrated for their vibrant personas, musical adaptability, and pivotal role in shaping contemporary K-pop aesthetics and trends. 

The disbandment of these groups highlight how common the curse is, and that it happens to even the biggest names. However, is this just coincidence, or is there something more behind it?

Reasons for disbandment 

Disbandment, much to many K-pop stans’ dismay, is fairly common. Why exactly do they disband? Well, there are many reasons for this. 

Solo pursuit

It is no surprise that after a K-pop group has disbanded, some of the members would branch off and start their own independent music career. This is extremely common, with soloists such as Somi - former I.O.I member, Jay Park - former 2pm member, and Taeyeon - former Girls Generation member. Many of these soloists have incredibly successful careers, despite not being in the group anymore. More often than not, many groups break up because of some members’ desire to go solo.

Psychological and physical exhaustion

The rigorous demands of the K-pop industry can take a mental and physical toll on idols. Long hours of training, performing, and maintaining public appearances can lead to burnout. After seven years, idols might seek a break or a change, contributing to the pattern of disbandment or member departures.

Inter-group conflict

Some K-pop groups have members who, to put it simply, have “beef” with one another. Some of their conflict might have begun even before their debut and during their training days. Living and working with someone you dislike for so many years can ultimately become unbearable. We are human and have feelings after all.

Breaking the curse

While the 7-year curse is a prevalent concept, many groups have successfully broken it and continued to thrive beyond their seventh year. Here are a few of them

BTS

Probably the most famous example, they have been going strong since 2013, despite almost facing disbandment multiple times throughout their career. They are currently in their 11th year, with a few of their members still doing their military service. Due to their global success, it was a no-brainer for them to continue group activities. While multiple members have started solo activities, they are still considered an active group, and all members will return from the military in 2026.

MAMAMOO

This four member girl group known for their incredible vocals is currently 10 years old. Lasting longer than many other groups, they have also begun solo activities, while still releasing group songs from time to time. By defying expectations, Mamamoo not only secures their future in K-pop but also sets a precedent for longevity and success in the competitive music industry landscape.

Super Junior

One of the few 2nd generation K-pop groups that are still together, they release comebacks every year, and have recently begun their 2024 tour, including their recent performance in Singapore on 14th July 2024. Super Junior debuted in 2005, before most of us were born. With top hits such as ‘Sorry Sorry’, they were and are still incredibly successful today.

These groups demonstrate that with strong management, cohesive group dynamics, and individual member growth, it is possible to overcome the 7-year curse.

The 7-year curse in K-pop is a blend of contractual, psychological, and industry-related factors. While the phenomenon is real in the sense that many groups face significant changes around their seventh year, it is not an insurmountable barrier. With evolving industry practices, more flexible contract terms, and a greater emphasis on the well-being of idols, the future may see more groups breaking the curse and enjoying sustained success. Whether groups disband in 7 years or not, the 7-year curse remains a significant topic in the ever-dynamic world of K-pop.